For a generation that often feels most understood by Memes, it was refreshing, fun and a laugh a minute watching Booksmart. Olivia WIlde proves that she was far more than a pretty face deftly directing this coming of age story. Band eanie Feldstein and Kaitlyn Deaver do an amazing job of portraying life as two Booksmart Highschool seniors on the eve of graduation who realize all work and no play was NOT the only key to success. I’m just sad not a lot of people have seen it, and Hollywood may well decide female based comedies have no audience.
Well, I disagree. Not only was BookSmart ovefrshadowed this weekend by the Disney film Aladdin, but I think the marketers underestimated their audience. Someone created trailers and commercials that made the film seem akin to a raunchy night out full of nothing but slapstick hi jinx and bad puns, In fact, they should have let us know this was an insightful, poignant and realistic look at life as a teen. A merry and funny romp but above all a look at friendship, love, and life today.
And while I have nothing against Aladdin (I’m looking forward to seeing it), I wish Booksmart had an 1/8th of their marketing budget, and a better chance of success.
If you haven’t, run, don’t walk to your nearest theatre to see it. Aladdin will be there next weekend, but without enough viewers I fear Booksmart. like its main characters, may not get the chance to become popular or be understood until it’s too late